Drupal 7 Seems to be Great for SEO

A few days ago Google updated the visible PageRank for websites. I got a pleasant surprise when I checked it for Drupal Mill. It went directly from 0 to 5 (10 is max), which I can only assume is pretty good. I am by no means an SEO expert, but regularly read articles that catch my eye on the topic. Thus, I got a fair idea what is involved and what you need to think of both when building sites and creating content for it.

On the site building front I have done very little, basically the only SEO modules, outside Core, that is used are Pathauto and Page Title. There are many more modules available, but they are either not ready for production sites or I haven't got to them yet.

That makes it even more interesting that the PageRank got so high for such a new and small site as this. After all, its only half a year since I made it live and there isn't very much content on it yet.

A lot of so called SEO experts say that the PageRank for a site is constantly updated and that when Google makes an updated that is publicly visible it should not really affect the site. I'm not to sure about that. The same day as Drupal Mill got its PR5, the number of search referrals hit a new record, the day after it was even higher. Same goes for the number of visitors, it more than doubled compared to the average before the update. I have seen this happen on other sites as well, so I don't buy that these updates don't affect traffic to a site.

Drupal 7 seems to be great for SEO

Since I also use Google Webmaster-Tools on all sites, I can see where various keywords are ranking. Its quite a few that is ranking high there and generates traffic. GWT lags a few days behind so it doesn't say anything about the number of SERP impressions DM got since the 27th when the update was made.

My hunch is that Drupal 7 is more SEO friendly than previous versions and that the RDF inclusion (I only use the default settings still)  in Core has an impact as well. Then combined that with thinking twice when creating the patterns in Pathauto and the titles for content makes a good base.

Another reason I can think of is that I have so far focused on trying to provide good unique content, not quantity. Due to limited time, in combination with that I am waiting for some modules to be ready, I haven't got to add more structure, content types and features here yet. It will come soon though, so it will be interesting to see what happens at the next update.

Yesterday SEOptimes published an article about 30 ranking factors that they believe affects the PageRank, or not. When I read it, I was happy to notice that a lot of how I do things is on their list of methods that they believe does affect it. Those I have skipped is gladly on the list that doesn't.

So, getting fixaded with maximising SEO on a site is something I am glad I have been able to avoid. The search engines are far to good today, and getting better, to make that a big waste of time. Better is to focus on creating good unique content and spice it with being clever using the right modules to automate the rest as much as possible. Plus, I want to focus on producing content for people like you to read, not machines.

Have you noticed any difference for your Drupal 7 site since the 27th? Especially interesting is if you have a site that has been updates from earlier Drupal version and if that has made any dramatic changes in the PageRank and search traffic to your site.

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Comments

Dan's picture

I stopped reading after the third paragraph. You seem to associate PageRank with Drupal 7's SEO capabilities - which is totally wrong. PageRank has nothing to do with your site (PageRank is derived from Larry Page and not from web page)! It's all about who and how many people link to your site, that's the only thing that impacts your PageRank. That's really it, not Pathauto, not Page Title, and not much Drupal (internal links count towards your PageRank but in the grand scheme of things play only a minor part.

What you're talking about is referred to a websites SERP Ranking (Search Engine Results Ranking or Positioning). Google's PageRank is just one factor influencing your position in the search results - also it's widely believed that the published PageRank is not the same as the actual one used when calculating, i.e. it lags behind and is static whereas the actual used PageRank is not static but in motion all the time.

So even though your public PageRank made a huge jump at one moment in time - from 0 to 5, it really saw a linear or maybe even an exponential increase over time.

What you experienced is simply the same for all new sites, as you get more popular, you get more links and Google notices you more - at the beginning Google doesn't trust you quite yet and so doesn't put you anywhere near the top of the search results - but this changes after a given time period if there are no indications of you abusing a link farm system or likewise.

Hope this makes things a bit clearer, but mind you, I'm no SEO expert either but have read the occasional SEO article here and there.

Jerry Witt's picture

Regardless what the previous poster said, I have noticed a jump in page rank for my site, http://takefivemethod.com. It two weeks it went from a 2 to a 4. During this time, it did not receive substantially more traffic nor does it have more external links.

I think it is naive to say that page rank is based solely on external links. Sure, that is a significant portion of the equation, but Google has hinted that good semantic urls hold some weight.

In Google's Webmaster Tools they state "A site's URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans."

They go on to say "Consider using punctuation in your URLs. The URL http://www.example.com/green-dress.html is much more useful to us than http://www.example.com/greendress.html"

I suspect that the change DrupalMill and I noticed has more to do with Google tweaking Page Rank than the sudden rapid growth in web site popularity.

Sean Bannister's picture

You mentioned "I think it is naive to say that page rank is based solely on external links." It's not naive it's 100% the truth, PageRank is not a measurement of on page SEO factors its a measurement of off-site factors. PageRank is one of many algorithmic factors that rank a page.

BryanSD's picture

I've always done well with with the search engines using Drupal. I've had much more difficulty with getting other sites noticed using some of the other CMS solutions. I do agree though with Dan though that using Drupal likely didn't change your page rank.

I did go from a Page Rank of 5 to 6 after my own upgrade to Drupal 7...but I think that has to do with my increase use of promoting my pages via Twitter than anything else. In the end though, I think "Content is King" and the quality posts are the best SEO of all. Be passionate in your writing and the rest is more likely to follow (visitors, links, popularity, high placement in the search index).

Dave Reid's picture

Yet people will still continue to doubt that you *have* to have the nodewords/metatags module in order to do better on SEO. As much as I try to tell them otherwise. :/

bantimurung's picture

now meta tags modul has available... but good writing on drupal site is most important think

developmenticon's picture

Thanks for great article. It helps to people to build up their knowledge about Drupal. Developmenticon
Mathukutty's picture

Different opinions and suggestions I found in net about seo and page ranking. Somewhere I read that seo friendly theme is also a factor. I have downloaded and installed many modules, but could not notice any increase in page ranking. What is the real factor?

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